Kasya Design

Design + Visualization

 
 
 
 
 

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GRAPHIC DESIGN >>
Identity Design Print Design Motion Graphics
simply powerful :: graphic Communication

At Kasya Design the graphic world is the simple and timeless tool we use to bring quick recognition and memorable interest to our subjects. Our approach is user centric and brand driven, with a focus on clear communication via the simple ordering of complex information.

Our services range from 2D graphics to 2D animations, spanning the complete range of printed materials to interactive presentations. We craft visual identities and allow them to place your subjects in the "interesting" compartment of your users' minds.

Contact Us | Get a Free Quote | Our Process
  Our Services >>
  Our Scope, Process & Fees >>

Graphic design

Our graphic design process and fees vary project to project, though there is a strong underlying structure to what we do. Our goal in the approach of any service we provide resides in our commitment to simple and clear communication. It is our strong belief that a simple process preserves both the interest of our client and of the project. In addition, clarity elimates unnecessary costs and creates more room in the budget for creative exporation and emacualte execution.

  • Identity
  • Print
  • Motion Graphics
Identity Design Strategy
  • + Brand Assessment, Research and Validation
    + Consumer Experience Analysis, Strategy & Development
    + Brand Development - Brand Standards & Continuity
    + Brand Management - Organization, Implementation and Training
 
 
IDENTITY DESIGN PROCESS
PROJECT FRAMEWORK
  • + Project Review
    + Project Graphic Design Goals / Strategy Review
    + Project Scope Verification
    + Project Milestones Review
    + Brand Survey / Audit
    + Brand Direction / Competitive Set Analysis
    + Operations and Functional Brand/Graphic Requirements Review
    + Graphic Style Requirements Review
    + Growth /Update Management /Maintenance Requirements Review
    + Phasing Requirements Review
    + Preliminary Graphic Budget Evaluation
    + Project Schedule Verification
    + Reporting Structure
    + Decision Process
 
PLANNING
  • + Brand Direction Development Through Relevance Research
 
CONCEPTUAL DESIGN
  • + Brand Identity Design Comps
    + Color Palette, Surfaces, Materials, Finishes selection
    + Presentation Boards / Digital Boards
 
DESIGN DEVELOPMENT
  • + Brand Identity Design Refinement
 
DOCUMENTATION
  • + Material Reference and Finish Specifications
    + Technical Files / Standardization Documents submitted to Owner
 
Print Design Strategy
  • + Market Assessment, Research and Validation
    + Consumer Experience Analysis, Strategy & Development
    + Brand Development - Brand Standards & Continuity
    + Brand Management - Organization, Implementation and Training
 
 
Print Design PROCESS
PROJECT FRAMEWORK
  • + Project Review
    + Project Brand design Goals / Strategy Review
    + Project Scope Verification
    + Project Milestones Review
    + Brand Survey / Audit
    + Brand Direction / Competitive Set Analysis
    + Operations and Functional Requirements Review
    + Graphic Style Requirements Review
    + Growth /Update Management /Maintenance Requirements Review
    + Phasing Requirements Review
    + Preliminary Graphic Budget Evaluation
    + Project Schedule Verification
    + Reporting Structure
    + Decision Process
 
PLANNING
  • + Print Collateral Direction Development Through Relevance Research
    + Technology selection
    + Budget Allocation
 
CONCEPTUAL DESIGN
  • + Print Collateral Design Comps
    + Color Palette, Surfaces, Materials, Finishes selection
    + Presentation Boards / Digital Boards
 
DESIGN DEVELOPMENT
  • + Design Refinement
 
DOCUMENTATION
  • + Technical / Mechanical Files/Standardization Documents
    + Material Reference and Finish Specifications
    + Print Collateral Design Documents submitted to owner for Bid Documents, product and finish samples
 
BID / NEGOTIATION ANALYSIS
  • + Vender Prequalification
    + Pricing Evaluation / Bid Review / Negotiation
    + Coordination with Fabricators/Printers to meet Budget
    + Value Engineering as Required
 
PRODUCTION OBSERVATION
  • + Vendor/fabricator coordination for quality and accuracy control
    + Purchase Order, Sample / Prototype Review
    + Punch list Completion
Motion Graphics Design Strategy
  • + Audience Experience Analysis, Strategy & Development
    + Brand Development - Brand Standards & Continuity
    + Brand Management - Organization, Implementation and Training
 
 
Motion Graphics Design PROCESS
PROJECT FRAMEWORK
  • + Project Review
    + Project Goals / Strategy Review
    + Project Scope Verification
    + Project Milestones Review
    + Brand Survey / Audit as required
    + Brand Direction / Competitive Set Analysis
    + Operations and Functional Requirements Review
    + Style Requirements Review
    + Growth /Update Management /Maintenance Requirements Review
    + Phasing Requirements Review
    + Preliminary Budget Evaluation
    + Project Schedule Verification
    + Reporting Structure
    + Decision Process
 
PLANNING
  • + Design Direction Development Through Relevance Research
    + Technology selection
    + Budget Allocation
 
CONCEPTUAL DESIGN
  • + Design Comps/Storyboards
    + Presentation Boards / Digital Boards
 
DESIGN DEVELOPMENT
  • + Design Refinement
 
DOCUMENTATION
  • + Technical / Mechanical Files/Standardization Documents
    + Documents submitted to owner /posted to host as required.
 
PRODUCTION OBSERVATION
  • + Update Management /Maintenance Services as required
FEES
DESIGN  REVIEW, CONSULTATION & BUDGET ANALYSIS $1000 - $3000
Kasya Design's service fees are  available at an hourly rate or a fixed project rate.  Our Design Review, Planning Consultation and Budget Analysis lay the framework for the project, its scope, requirements and expectations. This consultation and review fee will be absorbed by the total fee once the project is accepted and awarded to Kasya Design. This initial portion of our service includes the following:
  • + Project Review
    + Planning Consultation
    + Design Direction Consultation
    + Budget Analysis
 
BRAND DESIGN FEES
Kasya Design's  Graphic Design services will provide you with all the tools you need to create a sucessful Brand presence. Our Graphic Design services fees can be arranged in the following ways:
  • + By the Hour  - $ 100 per hour
    Kasya Design's hourly structure is most commonly used during the initial consultation phase  of a new project, though the terms can be applied to the full length of a project. The hourly fee structure  is available with or without a "not to exceed" amount. As such, the total fees may be less than the estimated "not to exceed" number, if the services required end up being less than estimated.
 
  • + Flat Fee  - 10-15% of Project Budget
    Kasya Design's flat fee structure is available after the project framework has been established and a scope and schedule verified. Our flat rate structure is based on our estimation of hours of work a project will require.  Generally, our service fees can be estimated to be 10-15% of the total project budget with a minimum fee of $2500.
 
  • + Retainer Fee -  $75 per hour
    Kasya Design's retainer fee structure offers our clients the option to retain our services at a discounted set rate over a period of one year. This arrangement can help keep our client’s budget in check, as well as guarantee our availability during the retained period.  The retainer period fee is $75 per hour with a minimum annual commitment of $7200 and can be arranged on a monthly  allotment of hours. 
 




Architectural Rendering, Interior Design, Graphic Design
Interior Design + Development
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